McLuhan’s Message

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In the 1960s Herbert Marshall McLuhan formed many of the enduring ideas and theories that to this day serve to contextualise how we see and use electronic media. For McLuhan, the light bulb marks the shift towards binary systems, code and the modern age. Extending the effects of the light bulb on ‘man’, we can extrapolate our whole ’24/7′ culture, its systems and aids. As we celebrate the 100th anniversary of McLuhan’s birth, it is an appropriate time to revisit his ideas, aphorisms and life. His seminal text Understanding Media continues to hold value and provides a useful discourse on the technological age; where binary systems become ordinary, fetishised and pervasive all at the same time.

Curated on behalf of Watershed (2011)

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